Business headshots are a big part of my business. Should they be a big part of your business?
I recently conducted a Google search looking to find statistics on the success rate of having a headshot versus not having one and instead my results provided well over 3 million articles on why a business person needs a business headshot. Without getting the hard numbers, I still could easily tell that business headshots are considered important.
Personally, if I’m looking for a business or service and it’s not by referral, I’m looking on-line. Say that I’m looking for an accountant and there are two equally-rated businesses. One accountant has a headshot and the other doesn’t. I’m much more likely to feel a connection with a business or person if I’m actually SEEING the business owner, instead of just seeing words.
Also, if you are the face of your business, you want to have that face be shown in the best light...literally. I know how to pose and light my clients, how to even make the session fun. Ideally, I like to meet or at least talk with my clients prior to our session but many of the clients up here are people I met only minutes before these photos were taken.
Maureen, one of the clients that I recently photographed at a conference e-mailed me after she received her images and said: “I’m glad we got to kick the day off together — you’re fun to work with! You do good work, too! “
Business headshots can be taken in my studio or we can incorporate the environment, if you want to go with a more informal, yet still professional, look.